Pizza Ranch: News

Pizza Ranch Inks Franchise Agreement in Portage

Midwest-based Restaurant Family Concept Offers New Dining Option for Portage Residents

PORTAGE, Wis. – (February 10, 2012) – Pizza Ranch, the popular Midwest family-style buffet concept featuring a family-friendly atmosphere with craveable food and legendary service, has signed a franchise agreement with Jim and Sheryl Firari to open a new location at 2905 New Pinery Road in Portage. The new restaurant is currently under construction and is slated to open in May 2012. This will be the 12th Pizza Ranch restaurant to open in Wisconsin.

“We are thrilled to be opening a new Pizza Ranch restaurant and invite the local community to share in our excitement. We look forward to serving each of our guest fresh, great tasting food with unrivaled guest service,” said Firari. “Everyone will enjoy our one-of-a-kind dining environment, not to mention limitless menu offerings that provide something for everyone. We pride ourselves on offering fans more craveable reasons to keep them coming back for more.”

Firari understands exactly what it takes to operate a successful Pizza Ranch as he and his wife, Sheryl, own another Pizza Ranch restaurant in Reedsburg. Not to mention, he is very familiar with the local community—Firari was born, raised and resides in Portage with his wife and seven children. Over the years, he has enjoyed interacting with the Portage community and wants to offer his friends, family and neighbors a new place to eat and relax. He knows the close-knit community will enjoy Pizza Ranch and its neighborhood atmosphere.

The new 5,200 square-foot restaurant will seat up to 200 guests in a comfortable dining atmosphere that mimics the Old West. A spacious community room is available for special group and community gatherings, serving as a social hub for friends, families, teams, church groups, and more. In addition to its popular dine-in buffet, Pizza Ranch will offer carryout and delivery service for any of its distinct menu items.

“Our goal is for Pizza Ranch to become an integral part of the Portage community, and the community room is a great place for groups to get together,” Firari added. “We look forward to partnering with our neighborhood schools, church groups and other local organizations and helping them raise money during special events.”

Menu items remain focused on traditional Pizza Ranch favorites, with recipes dating back to the company’s origins, in addition to new innovative feature pizzas and salads such as the Santa Fe Salad and Brushfire Pizza. Pizza Ranch is also known for its legendary chicken, recognized by most as simply the “Country’s Best Chicken®.”

Pizza Ranch has more than 160 locations in nine states in the Midwest and is currently executing an aggressive growth plan to more than double its presence in key U.S. markets.

About Pizza Ranch
Pizza Ranch’s vision is “To glorify God by positively impacting the world we live in”. Founded in Hull, Iowa, in 1981 by Adrie Groeneweg, Pizza Ranch is a prominent regional restaurant chain that offers a wide selection of pizza, salad, chicken with hot mashed potatoes and gravy, vegetables, potato wedges and desserts in a unique buffet-style environment. The brand’s great tasting food is also available through carry-out and delivery service. Currently, the company boasts more than 160 locations throughout nine states in the Midwest and is currently executing an aggressive growth plan to more than double its presence in key U.S. markets. In 2012, Pizza Ranch was included in Entrepreneur magazine’s “Franchise 500” list. For more information about Pizza Ranch and available franchise opportunities, visit